How live streaming your conferences can help your business grow
Live streaming any event can be quite challenging and can add a lot of stress to any event. Live streaming conferences has become extremely popular since COVID-19 hit. Not only has live streaming allowed for larger audiences that might not have been able to otherwise attend the event be present, but it's also expanded the outreach of these events to a national and even international footprint. Live streaming is a must to help your business grow and can create many new opportunities for your business.
What is live streaming?
Live streaming provides a real-time video that is accessible online allowing anyone with an internet connection to view it. Live streams range from the most basic setup with a single camera to broadcast’s that incorporate multiple cameras, angles, and even presentation views. Many businesses and corporations have been including live streaming to all their meetings and conferences for many different reasons and applications. Not only can it help save tens of thousands of dollars on travel and accommodation fees, it can also connect you with people who were previously unable to attend any event for whatever reason. You also have the opportunity to repurpose any content from a meeting or an event that can be posted for promotional or training content online.
Why would you want to live stream your conference?
If you are live streaming your events, you're showing your audience that you are a forward-thinking and innovative company or business. You can reach not only people in your local area, but can also reach a national or global audience. You can save huge amounts of resources by not having to fly people in or provide accommodation and meals. You can hit more goals and even increase business revenue by attracting more people to your events who may not have been able to access it otherwise. There are also opportunities with your live streams that can provide an extra income stream.
Live streaming your events can also show your employees that you care and are actively investing in them and their success. You can easily run training days, workshops or questions and answers with live streaming.
A Mock-up of a branded page template produced by Stream Adelaide
How can you live stream a conference?
You can buy a simple video conferencing system. These range from anywhere from a couple of hundred dollars to many thousands of dollars. I have previously recommended the “Logitech Group Video Conferencing system” to clients in the past, however, these can be complicated to set up and can add extra stress to your event.
To live stream your conference or meeting, your business deserves a professional look and representation. For this reason, we highly recommend that you hire a third-party business to provide this service to you. There are many professional live broadcasters out there who have streamed hundreds or even thousands of events and know the ins and outs on how to run a successful conference broadcast that meets your goals and needs. Stream Adelaide provides live streaming services across South Australia and can work with you to provide high quality, professional-looking live stream for all of your events.
Quick Recap
Just quickly to recap.
· Live streaming can help connect you with people who may not have otherwise been able to attend your events.
· You can create extra revenue streams by using live broadcast.
· You can reach customers or clients that you may not have been able to otherwise access.
· You can get your brand in front of eyes that may not have been able to see this content already.
If you are based within Australia and you would like to talk further with Stream Adelaide about providing live streaming services for your business or corporation, get in contact today.
Note: This article has been written based on my own personal experiences and knowledge. It was written on the 3rd of August 2021 and as far as I am aware, all the information I have provided is valid at this point in time. I am in no way sponsored by any of the companies that provide the products or services that I have recommended.